The A. T. Lloyd Estate

A.T. Lloyd Estate, DallasSadly I wasn’t able to learn much about A. T. Lloyd, but many references were found to his estate in the Highland Park neighborhood of Dallas. Built in 1915, this six acre residence was designed for Mr. Lloyd and his wife Rose by architect Herbert Greene and purchased for $22,500, a record price for Dallas real estate.

Lake Cliff Amusement Park

Lake Cliff Amusement ParkThe Lake Cliff Amusement Park was established in 1906 and immediately became a popular destination for Dallas-area residents. The park featured an eighty foot tall, electrically powered Circular Swing (manufactured by the Traver Circle Swing Company of NYC), a Skating Rink, Carousel, Bathing Pavilion, restaurant, roller coaster, and the ride shown here: “Shoot the Chutes”. A 1906 booklet promoting the park described the ride this way:

In the swift, smooth, gliding descent and the final sensational plunge of the boats into the water, while spray dashes high and the heart is thrilled with the ecstasy of rapid motion, is a something that appeals to the modern love of novelty and exhilaration. That’s the chief reason why the Shoot-the-Chutes is a perpetual favorite.
With spray flying to either side- but not on the passengers, the gondola takes the water as easily and naturally as a sea-gull swoops down on the breast of Old Ocean and settles in its God-given element.
It is noticeable that nearly all who try the Shoot-the-Chutes are not satisfied till they have taken a second ride at least, often several more. A common remark, especially of girls who take the ride, is- ‘I’m going down again and keep my eyes open this time.’

Greetings from Dallas

Greetings from DallasI haven’t posted a large letter card in a while, and this one’s a dandy! On the back:

Young, growing, vigorous Dallas is the most important commercial and industrial city of the Southwest. It is the financial capital of the Southwest and the key city of oil industry, and wholesale business, and is first in banking business and first among Southwestern cities in number of manufacturing plants.

Titche-Goettinger Dept. Store, Dallas

Titches Dept. Store PostcardThe Titche-Goettinger chain of department stores, later known simply as Titches, dominated retailing in the southwest for many years. The partnership between Edward Titche and Max Goettinger began in 1902, with this particular building being constructed in 1929. (and expanded substantially in 1955) In 1979 the Titche-Goettinger chain was purchased by Joske’s, and this downtown Dallas location operated under the Joske’s banner until its closing in 1986.

Pan-American Casino

Pan-American Casino PostcardA linen postcard view of the Pan-American Exposition of 1937 in Dallas, Texas. On the back:

In the Casino, designed by Joe Mielzner, a spectacular show is presented through the 20 weeks of the Pan American Exposition. Chester Hale produced the extravaganza. Between shows, music for dancing is played by big name bands: Ted Fio-Rito, Rudy Vallee, Phil Harris and Benny Goodman.

Magnolia Building, Dallas, Texas

Magnolia Building, DallasFamous for its rotating Pegasus sign, the 29-story Magnolia Building in Dallas, Texas began life in 1922 as the headquarters of the Magnolia Petroleum Company, and was the tallest building in Texas for many years. (the winged Pegasus would become the symbol of Mobil Oil when it merged with Magnolia Petroleum in 1959) The building still stands, and is today the Magnolia Hotel.