The Soreno Hotel

Soreno Hotel PostcardBoy, there’s sure a lot of St. Petersburg, Florida postcards floating around. This linen card was postmarked in 1947 and was published by the Hartman Card Co. On the back:

The Soreno Hotel is one of St. Petersburg’s Finest and one of the Sunshine City’s Handsomest Buildings. It is near the Waterfront and Million Dollar Pier and is amongst beautiful tropical surroundings.

El Jomar

El Jomar postcardThis chrome postcard was printed by Dexter Press.

EL JOMAR …on the Gulf of Mexico
4300 Gulf Boulevard
St. Petersburg Beach, Florida
“A new and different concept of resort living in the tropics. 200 ft. of private beach. All units are air conditioned and have free TV. A panoramic view of the gulf from EVERY unit. Your choice: bedroom apts., studio apts,. or hotel rooms. Bridal Suite. Daily maid service. Open year ’round.”

Hill Top Motel

Hill Top Motel postcardFeaturing the Hill Top Motel in St. Petersburg, Florida, this postcard was printed by Dexter Press and mailed in 1966. The description on the back reads:

“In the Heart of the Sunshine City”
275 – 34th St. South (U. S. 19)
St. Petersburg, Florida 33711
44 – Modern Rooms & Apts. Air-conditioning, Electric Heat & T.V., Room Phones, Pool, One block from largest shopping center, Famous restaurants, and short ride to Gulf Beaches.

The Sunshine City

St. Petersburg, FloridaOne of my favorite postcards. It’s unusual in that the composition is more carefully thought out than was the norm, the figures and U.S. flag in the foreground intended to add a three-dimensional quality to the scene. Even the description on the front of the card is atypical: “Green Benches, Open Air Post Office and Princess Martha Hotel.” The back references the source of the card: “Webb’s – The World’s Most Unusual Drug Store, St. Petersburg, Florida.”